When news broke earlier this month that there were major changes being implemented regarding Defence spending in Canada, no one was really surprised. Change as they say was inevitable.
The question is what does it really mean?
Over the next week I will be posting several articles that will provide what I believe will be an unprecedented look at why these changes happened and even more importantly, what we can expect in terms of both immediate as well as long-term outcomes.
In the meantime, and in referencing PWGSC Minister Diane Finley’s comment regarding the need to engage Canadian businesses in the defence spending process, the following video excerpt from my Relationships First webinar series explains the why and how of an effective Industrial Regional Benefit policy.